The relationship between SEO and the search engines
The relationship between SEO and the search engines
Search engine operators became interested in the SEO community in the late 1990s. A number of high profile SEO community leaders established contractual relationships with search engines for advertising and consulting purposes. These early contacts led to an amelioration of some hostile feelings between the search optimization and search engineering communities.
In the early 2000, search engines and SEO firms attempted to establish an unofficial “truce.” There are several tiers of SEO firms, and the more reputable companies employ content-based optimizations which meet with the search engines’ (reluctant) approval. These techniques include improvements to site navigation and copywriting, designed to make websites more intelligible to search engine algorithms.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community.
