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	<title>Pay Per Click Advertising</title>
	<link>http://ex.tensive.info/about/pay-per-click-advertising</link>
	<description>Maximizing your PPC campaigns and Ad Display Revenue</description>
	<pubDate>Tue, 21 Mar 2006 23:13:33 +0000</pubDate>
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		<title>Google AdWords - Keywords</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/google-adwords-keywords/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/google-adwords-keywords/#comments</comments>
		<pubDate>Tue, 21 Mar 2006 16:13:32 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Google AdWords</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/blog/google-adwords-keywords/</guid>
		<description><![CDATA[By Derek Vaughan
Are you one of the 150,000 Webmasters and advertisers using Google&#8217;s AdWords Select keyword targeted text advertising to drive traffic to your Website?
If so, you may be able to save a bundle! If you&#8217;re not using all the tools and tricks that AdWords provides, then you&#8217;re definitely leaving money on the table. And, [...]]]></description>
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		</item>
		<item>
		<title>Search engine optimization</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/web-marketing/search-engine-optimization/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/web-marketing/search-engine-optimization/#comments</comments>
		<pubDate>Tue, 21 Feb 2006 23:03:01 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Web Marketing</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/web-marketing/search-engine-optimization/</guid>
		<description><![CDATA[Search engine optimization
Search engine optimization is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients’ sites. SEO, or “white hat SEO”, is distinguished from “black hat SEO”, or spamdexing by [...]]]></description>
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		<item>
		<title>How to Make the Most of Google AdWords</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/how-to-make-the-most-of-google-adwords/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/how-to-make-the-most-of-google-adwords/#comments</comments>
		<pubDate>Tue, 21 Feb 2006 18:05:25 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Google AdWords</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/blog/how-to-make-the-most-of-google-adwords/</guid>
		<description><![CDATA[In Part 1 of this series By Derek Vaughan, we learned how to create a comprehensive and targeted keyword list specific to our business. In this installment, we&#8217;ll learn how to:
Create copy that compels your prospects to click on your ad
Land your prospects on a page that will maximize your investment 
More on How to [...]]]></description>
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		<item>
		<title>History of Early Search Engines</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/history-of-early-search-engines/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/history-of-early-search-engines/#comments</comments>
		<pubDate>Sat, 21 Jan 2006 23:06:22 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Internet Related</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/internet-related/history-of-early-search-engines/</guid>
		<description><![CDATA[History of Early Search Engines
SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and store the collected data. The search engines then sorted the information [...]]]></description>
		<wfw:commentRSS>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/history-of-early-search-engines/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Making the Most of Google AdWords</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/making-the-most-of-google-adwords/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/making-the-most-of-google-adwords/#comments</comments>
		<pubDate>Sat, 21 Jan 2006 19:53:23 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Google AdWords</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/blog/making-the-most-of-google-adwords/</guid>
		<description><![CDATA[More info about How to Make the Most of Google AdWords
In Part 2 of this series by By Derek Vaughan, we learned how to create copy that compels your prospects to click on your ad, and discussed the importance of landing your prospects on a page that maximizes your investment in their click. In this [...]]]></description>
		<wfw:commentRSS>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/making-the-most-of-google-adwords/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Organic search engines</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/organic-search-engines/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/organic-search-engines/#comments</comments>
		<pubDate>Wed, 21 Dec 2005 23:08:34 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Internet Related</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/internet-related/organic-search-engines/</guid>
		<description><![CDATA[Organic search engines
Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm. PageRank relies heavily on incoming links and uses the logic that each link to a [...]]]></description>
		<wfw:commentRSS>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/organic-search-engines/feed/</wfw:commentRSS>
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		<item>
		<title>Track the results of your ads and campaigns</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/track-the-results-of-your-ads-and-campaigns/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/track-the-results-of-your-ads-and-campaigns/#comments</comments>
		<pubDate>Wed, 21 Dec 2005 20:00:38 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Google AdWords</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/blog/track-the-results-of-your-ads-and-campaigns/</guid>
		<description><![CDATA[How to Make the Most of Google AdWords Tracking and ROI
In Part 3 of this series by By Derek Vaughan, we learned how to precisely limit the distribution of your Google AdWords ad to only those prospects who are most interested, and how to beat the competition with creative bidding strategies. In this installment, we&#8217;ll [...]]]></description>
		<wfw:commentRSS>http://ex.tensive.info/about/pay-per-click-advertising/google-adwords/track-the-results-of-your-ads-and-campaigns/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The relationship between SEO and the search engines</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/the-relationship-between-seo-and-the-search-engines/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/the-relationship-between-seo-and-the-search-engines/#comments</comments>
		<pubDate>Mon, 21 Nov 2005 23:12:10 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Internet Related</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/internet-related/the-relationship-between-seo-and-the-search-engines/</guid>
		<description><![CDATA[The relationship between SEO and the search engines
Search engine operators became interested in the SEO community in the late 1990s. A number of high profile SEO community leaders established contractual relationships with search engines for advertising and consulting purposes. These early contacts led to an amelioration of some hostile feelings between the search optimization and [...]]]></description>
		<wfw:commentRSS>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/the-relationship-between-seo-and-the-search-engines/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Google AdSense is Making the Money</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/google-adsense/google-adsense-is-making-the-money/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/google-adsense/google-adsense-is-making-the-money/#comments</comments>
		<pubDate>Mon, 21 Nov 2005 20:15:51 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Google AdSense</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/google-adsense/google-adsense-is-making-the-money/</guid>
		<description><![CDATA[Recently, Google released what can already be described as the &#8220;revolutionary&#8221; AdSense program&#8230;. 
https://www.google.com/adsense
Take AdSense Quick Tour (opens small new demo window) 
Basically, you place Google AdWords ads on your site(s). For every ad clicked, you receive money (a share of what Google receives from the advertiser).  
AdSense ads are just like the AdWords [...]]]></description>
		<wfw:commentRSS>http://ex.tensive.info/about/pay-per-click-advertising/google-adsense/google-adsense-is-making-the-money/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Getting discovered by search engines</title>
		<link>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/getting-discovered-by-search-engines/</link>
		<comments>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/getting-discovered-by-search-engines/#comments</comments>
		<pubDate>Fri, 21 Oct 2005 23:13:37 +0000</pubDate>
		<dc:creator>blogs</dc:creator>
		
	<category>Internet Related</category>
		<guid isPermaLink="false">http://ex.tensive.info/about/pay-per-click-advertising/internet-related/getting-discovered-by-search-engines/</guid>
		<description><![CDATA[Getting discovered by search engines
New sites no longer need to be submitted to search engines to be listed. A simple link from an established site will get the search engines to visit the new site and spider its contents. It is rarely more than a few days from the acquisition of the link to all [...]]]></description>
		<wfw:commentRSS>http://ex.tensive.info/about/pay-per-click-advertising/internet-related/getting-discovered-by-search-engines/feed/</wfw:commentRSS>
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